PRIVACY POLICY

*All capitalized terms, unless otherwise defined herein, have the corresponding meanings set out in our Terms & Conditions.

*This privacy policy forms part of our Terms & Conditions, and the provisions set out herein apply equally to this privacy policy.

Background

Your privacy is important to us. We have developed this privacy policy (our “Privacy Policy”) to explain how we collect, use, disclose, transfer and store your information when you use our Website.

This Privacy Policy recognizes the important principles for the protection of personal information in respect of commercial activity, including those set out in the Personal Information Protection and Electronic Documents Act (Canada). This Privacy Policy has also been drafted in consideration of developments in Canadian anti-spam legislation and the European Union’s emphasis on the protection of online data.

We encourage you to carefully review our privacy practices, as outlined below, and contact us if you have any questions or concerns.

Application and Scope

This Privacy Policy generally applies to any information collected or generated by us. This Privacy Policy covers all your interactions with us. At any time that you do business with us, including dealing with us in person or using our Website, whether direct or indirect, you are protected by the rights and safeguards in this Privacy Policy.

Use and Consent

By using our Website, you accept and consent to the practices described in this Privacy Policy. For certainty, by using our Website, you will be deemed to have given your permission for us to collect, use, disclose, transfer and store your information in accordance with this Privacy Policy. You may withdraw your consent to the practices described in this Privacy Policy at any time by contacting us.

If you do not agree with, or if you withdraw your consent to, the practices described in this Privacy Policy at any time, you must immediately cease using and accessing our Website and any content, services or products contained in or available therefrom.

Collection of Information

We may collect the following types of information in relation to your use of our Website:

  • Browsing activity: Data about your browsing activity on our Website;
  • Device and browser information: Technical information about the device or browser you use to access our Website (e.g. your device’s IP address, and in the case of mobile devices, your device type and unique identifier, such as an Apple IDFA or Android Advertising ID, etc.);
  • Contact Information: Your name, email address and phone number, if you choose to provide such information;
  • Voluntarily-provided Information: Any information or documentation you provide to us voluntarily, including survey responses and/or photographs;
  • Financial Information: Your credit card number or other payment information that you provide to us – this financial information is collected directly by our payments processor and is not stored by us or on our Website; and
  • Third party information: Any additional information about you from third party sources, where we have the rights to collect same.

Use of Information

We may use the information we collect on our Website to:

  • provide our services and customer support, as applicable;
  • collect fees and troubleshoot problems, as applicable;
  • prevent potential fraud and enforce our Terms & Conditions;
  • customize, measure, and improve our Website;
  • modify our marketing efforts according to your preferences;
  • upon receiving your consent, contact you by email or phone to discuss your our services, including to market our services to you;
  • to meet legal, regulatory and contractual requirements relating to our Website; and
  • to ensure our records are accurate and to protect you from error and fraud.

Disclosure of Information

We may disclose your personally identifying information (your “PII”):

  • To our service providers: Companies we contract with who help with various parts of our business operations (e.g. lead generation). We require that our service providers use your PII only in connection with the services they perform for us;
  • To your service providers: Companies under contract with you or acting on your behalf who handle data (e.g. customer lists) on your behalf;
  • To our subsidiaries and related companies;
  • In connection with legal proceedings: When we are under a legal obligation to do so (e.g. to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend our legal rights or the legal rights of our advertisers or any other party;
  • In connection with a sale of our business: If a third party acquires some or all of our business or assets.

We may also share technical information that we collect about your browsing habits and your device (e.g. data relating to our cookies, tracking pixels and similar technologies, etc.) with advertising companies. This enables advertising companies and us to target advertisements that are more relevant to your experience and preferences. We may disclose aggregated, anonymized information to our advertisers and other parties.

Unless otherwise stated in this Privacy Policy, we do not disclose your PII for purposes other than those for which it was collected unless we have received your consent or such disclosure is required by law.

General Data Protection Regulation (European Union)

For individuals subject to the European Union’s General Data Protection Regulation (the “GDPR”) who use our Website, we will process your PII lawfully as required under the GDPR. Specifically, we will only process your PII under the following conditions:

  • You have consented to the processing of your PII for a specific purpose; or
  • Processing your PII is necessary:
    • to provide you with the requested product, service, or information you requested;
    • for us to perform a contract you have entered into with us or to take steps requested of us prior to entering into such a contract;
    • for us to comply with a legal obligation; or
    • to protect the vital interests of you or another person.

Individuals subject to the GDPR have explicit rights to:

  • request access to, or correction or deletion of, their PII held by us;
  • complain to a supervisory authority with respect to our handling of the rights granted to them pursuant to the GDPR;
  • be informed about how we store, process, and use their PII;
  • restrict how their PII is stored, processed, and used;
  • data portability;
  • object to the processing of their PII.

Cookies and Related Technologies

Our Website uses cookies, tracking pixels and related technologies. Cookies are small data files that are served by our platform and stored on your device. Our Website uses cookies dropped by us or third parties for a variety of purposes, including to operate and personalize our Website to enhance your experience. We may also use cookies to track how you use our Website to target advertisements to you on other platforms.

Most internet browsers accept cookies automatically. You may disable cookies on your internet browser, but that may limit your use of some of the features on our Website.

Retention of Information

We do not retain PII longer than necessary for the purposes outlined in this Privacy Policy or to meet legal requirements.

Foreign Data Protection Laws

We may transfer the information we collect to countries other than the country where we originally collected it for the purposes of storage, data processing and providing our services. You may also access our Website from various countries around the world. In these instances, we will take reasonable steps to ensure your privacy rights continue to be protected in accordance with this Privacy Policy, but these countries may have distinct and dissimilar data protection laws.

Payment Information

Any payment information you submit on or through our Website is secured, handled and stored by a reputable third-party payment processor. We currently use Paypal as our payment gateway.

Responsibility for Information Collected on the Website

Except as otherwise stated in this Privacy Policy, we control the information collected on our Website. Please see our Terms & Conditions for our pertinent corporate information.

Accurate Records

We aim to keep our information as accurate as possible. If you would like to review or change the details you have supplied with us, please contact us.

Links to Other Websites or Applications

This Privacy Policy outlines the privacy practices for our Website. Our Website may include links to other websites or applications, which are for your convenience only and do not constitute our endorsement, recommendation or approval of these other websites or applications. While we attempt to ensure these other websites or applications are relevant and appropriate, we do not control the content and practices of these websites or applications. Each of these websites or applications is responsible for maintaining their own independent privacy policy. Once you link from our Website to another website or application, you are subject to the privacy policy applicable to that website or application. We encourage you to consult the privacy policy applicable to each website or application you visit, especially if you share personal information.

Security on the Internet

We apply technical, administrative and organization security measures to protect the information we collect, including your PII. While we are committed to maintaining and protecting your privacy when you use our Website, you should be reminded that the internet is not a completely secure medium. Therefore, your privacy cannot be guaranteed when you visit a website or application or communicate online. While we make efforts to safeguard and protect online data, we assume no liability for and cannot guarantee against data corruption, interception, theft, delay or other unauthorized misuse.

Revisions to Privacy Policy

This Privacy Policy may be revised from time to time to ensure compliance with applicable privacy legislation and any changes to the products or services offered on our Website. Please refer to our Privacy Policy on a regular basis to ensure you are aware of any revisions. Your use of our Website after revisions have been made to our Privacy Policy signifies your agreement and consent to such revisions.

If we make any material change to this Privacy Policy, we may provide notice through our Website or by other means, as appropriate.

Privacy Questions – Contact Us

If you have questions or concerns about our Privacy Policy or if you would like to access your personal information or make a complaint about a possible breach of local privacy laws, please contact us.

All communications we receive are examined and replies are issued, where appropriate, as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. Upon request, we will endeavor to provide you with information about the appropriate complaint process which may be applicable to your circumstances.